Learn the fundamentals of marketing, and you’ll understand how to make a product, company, or organisation stand out amongst the rest. A successful marketing campaign is one that can effectively find, reach, and engage customers to bring in business.
Our book range features some of the best marketing textbooks available for Australian and New Zealand students completing university or TAFE courses.
For those times when the budget is an obstacle, you’ll learn about inexpensive online marketing, advertising and promotion tools. Marketing books are a fantastic resource for anyone studying to be a successful marketer – in a digital, print, or integrated environment. And just like any successful marketing campaign, our marketing textbooks are regularly updated to suit the modern marketplace.
As part of the Wiley Affordability Program, we proudly offer an extensive range of textbooks at affordable prices for higher education students. Our marketing textbooks are available in digital and print versions to suit the way you study. Purchase a digital version of your book, and you’ll get 24/7 access to it on up to four devices. The digital E-Text versions of our marketing books also enable you to search, highlight, and take notes.