Research Methods For Business: A Skill Building Approach, 8th Australia and New Zealand Edition

ISBN: 9781119683483

Research Methods For Business, 8th Australia and New Zealand Edition explains the principles and practices of using a systematic, organised method for solving problematic issues in business organisations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themes—Introduction, Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writing and Presenting the Research Report—the text enables students to develop the skills and knowledge required to successfully create, conduct, and analyse a research project.

Now in its eighth edition, this popular textbook has been thoroughly updated to incorporate substantial new and expanded content, and reflect current research methods and practices. The text uses a unique blended learning approach, allowing instructors the flexibility to custom-tailor their courses to fit their specific needs. This innovative approach combines the face-to-face classroom methods of the instructor with internet-based activities that enable students to study what they want, when they want, at their own pace.


  • Covers a wide range of business research methods and practices used in areas such as human resources management, strategic management, operations management, management control, marketing, finance, accounting, and information systems.
  • Extensively updated examples, references, exercises, and content throughout.
  • Examines the managerial implications of the content, and emphasises the need for managers to understand research.
Uma Sekaran
Roger Bougie
Chapter 1. Introduction to Research
Chapter 2. The Scientific Approach and Alternative Approaches to Investigations
Chapter 3. Defining the Management Problem
Chapter 4. Defining the Research Problem
Chapter 5. The Critical Literature Review
Chapter 6. Theoretical Framework and Hypothesis
Chapter 7. Elements of Research Design
Chapter 8. Interviews
Chapter 9. Observation
Chapter 10. Administering Questionnaires
Chapter 11. Experimental Designs
Chapter 12. Measurement of Variables: Operational Definition
Chapter 13. Measurement of Variables: Scaling, Reliability and Validity
Chapter 14. Sampling
Chapter 15. Quantitative Data Analysis
Chapter 16. Quantitative Data Analysis: Hypothesis Testing
Chapter 17. Qualitative Data Analysis
Chapter 18. Conclusions
Chapter 19. The Research Report
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E-Text: 9781119683544
Textbook: 9781119683483