Professor Christine Nordhielm is a world-renowned consultant and speaker in the areas of Strategic Marketing and Advertising. She is a founding partner of Big Picture Partners, and consultancy that works with companies worldwide to implement the Big Picture Framework. Her clients include GE, Johnson & Johnson, Ecolab, American Express and a large number of small and medium-size companies worldwide. She began her teaching career on the faculty of the top-ranked Marketing Department at the Kellogg School at Northwestern University, where she was selected by students in the full-time MBA program as the L.G. Lavengood Outstanding Professor of the Year. She has also served on the Faculty at the University of Chicago, and is currently an Associate Professor of Business at the Stephen M. Ross School of Business at the University of Michigan, where she teaches Social Impact Marketing, Introduction to Business, and a number of executive education programs on Marketing Strategy.
Professor Marta Dapena-Baron: As a founding partner of The Big Picture Partners, a strategy and marketing consulting firm, Marta Dapena-Baron has extensive strategy and marketing professional experience working in an executive and advisory capacity for a variety of US and international firms. Her work helps clients close the gap between their strategic and executional efforts. In her class, she uses the Big Picture framework to teach student entrepreneurs how to be solidly based in logic as they navigate the major decisions that must be executed in order to successfully launch and run a business.