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Management Information Systems 4th Edition R Kelly Rainer
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Management Information Systems, 4th Edition

,  ,  

ISBN: 9781119321095

This book is being used at:
Bond University

The 4th Edition of Management Information Systems, 4th Edition promotes active learning like no other text in the market. Each chapter is comprised of tightly coupled concepts and section-level student activities that transport your students from passively learning about IS to doing IS in a realistic context.

This edition has been updated to include a completely rewritten chapter on Business Analytics to better reflect the contemporary landscape, expanded coverage on Big Data, as well as rewritten content on artificial intelligence and the different business processes. The text includes case studies and revised and streamlined activities that are embedded throughout the text and relate directly to the chapter objectives, so you are able to better understand how the theoretical concepts you are learning can be used on a practical level out in the field.

Features

  • Created by author Kelly Rainer, these short author lecture video clips reinforce key concepts from each learning objective and are integrated into the e-text

  • Technology guides that offer additional material on technology topics not included in the main text and current hot topics in IT

  • The chapters in this text provide what you need to know without overwhelming you with the details

R. Kelly Rainer
Brad Prince
Hugh J. Watson

Chapter 1 Introduction to information systems

Chapter 2 Orgnisational strategy, competitive advantage, and information systems

Chapter 3 Data and knowledge management

Chapter 4 Telecommunications and networking

Chapter 5 Business analytics

Chapter 6 Ethics and privacy

Chapter 7 Information security

Chapter 8 Social computing

Chapter 9 E-Business and E-Commerce

Chapter 10 Wireless, mobile computing and mobile commerce

Chapter 11 Information systems within the organisation

Chapter 12 Customer relationships management

Chapter 13 Supply chain management

Chapter 14 Acquiring information systems and applications

As part of Wiley’s ongoing commitment to higher education, the Wiley Affordability Program is dedicated to providing you with premium Wiley learning resources at an affordable price. We believe that every student has a right to access quality resources, no matter what your budget. Now, we are even better equipped than before to do what we do best; help teachers teach and students learn.

E-Text: 9781119321095

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