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Allen Festival and Special Event Management Essentials
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Festival & Special Event Management, Essentials Edition

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ISBN: 9780730369400

This book is being used at:

University of New South Wales, University of Queensland, University of South Australia, Western Sydney University

Allen’s Festival and Special Event Management, Essentials Edition serves as a concise yet comprehensive, step-by-step handbook for modern event management. This Essentials edition gives students contemporary lessons and insights that they can relate to. It brings theory to life through copious practical examples, illustrative diagrams and unique case studies demonstrating best practices and pitfalls.

Industry experts from across APAC’s event planning sector have contributed content to key contemporary topics including sustainability, risk management, project management and strategic alignment to client goals.


  • Currency and relevance – Updated APAC case studies, examples and insights from industry experts.

  • Skills focused – Regardless of what type of event management you’re specialising in, this text will help you build key practitioner skills and pursue your career with confidence.

  • Future Skills Guide – Unique to Wiley, our Future Skills guide provides expert and practical advice on career preparedness making you more future-ready.

John Allen
Rob Harris
Leo Jago
Andrew Tatrai
Paul Jonson
Eamon D’Arcy

Chapter 1. An overview of the event field

Chapter 2. Perspective on events

Chapter 3. Event impacts and legacies

Chapter 4. Conceptualising the event

Chapter 5. Strategic event planning

Chapter 6. Event project planning

Chapter 7. Event financial planning

Chapter 8. Human resources planning and events

Chapter 9. Marketing and sponsorship planning

Chapter 10. Event tourism planning

Chapter 11. Event risk management planning

Chapter 12. Sustainable event planning

Chapter 13. Legal considerations in event planning

Chapter 14. Event design and production

Chapter 15. Event evaluation and research

As part of Wiley’s ongoing commitment to higher education, the Wiley Affordability Program is dedicated to providing you with premium Wiley learning resources at an affordable price. We believe that every student has a right to access quality resources, no matter what your budget. Now, we are even better equipped than before to do what we do best; help teachers teach and students learn.

E-Text: 9780730369370 
Textbook: 9780730369400  

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