Festival & Special Event Management, Essentials Edition

ISBN: 9780730369400

Allen’s Festival and Special Event Management, Essentials Edition serves as a concise yet comprehensive, step-by-step handbook for modern event management. This Essentials edition gives students contemporary lessons and insights that they can relate to. It brings theory to life through copious practical examples, illustrative diagrams and unique case studies demonstrating best practices and pitfalls.

Industry experts from across APAC’s event planning sector have contributed content to key contemporary topics including sustainability, risk management, project management and strategic alignment to client goals.


  • Currency and relevance – Updated APAC case studies, examples and insights from industry experts. 
  • Skills focused – Regardless of what type of event management you’re specialising in, this text will help you build key practitioner skills and pursue your career with confidence. 
  • Future Skills Guide  – Unique to Wiley, our Future Skills guide provides expert and practical advice on career preparedness making you more future-ready.   
John Allen 

Rob Harris 

Leo Jago  

Andrew Tatrai 

Paul Jonson  

Eamon D’Arcy 

Chapter 1. An overview of the event field  

Chapter 2. Perspective on events 

Chapter 3. Event impacts and legacies 

Chapter 4. Conceptualising the event  

Chapter 5. Strategic event planning 

Chapter 6. Event project planning 

Chapter 7. Event financial planning 

Chapter 8. Human resources planning and events 

Chapter 9. Marketing and sponsorship planning 

Chapter 10. Event tourism planning 

Chapter 11. Event risk management planning 

Chapter 12. Sustainable event planning 

Chapter 13. Legal considerations in event planning 

Chapter 14. Event design and production

Chapter 15. Event evaluation and research 

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E-Text: 9780730369370 
Textbook: 9780730369400