Festival & Special Event Management, Essentials Edition
John Allen, Rob Harris, Leo Jago, Andrew Tatrai, Paul Jonson, Eamon D’Arcy
ISBN: 9780730369400
This book is being used at: University of South Australia, University of Queensland, Western Sydney University, University of Technology Sydney, Bond University
Allen’s Festival and Special Event Management, Essentials Edition serves as a concise yet comprehensive, step-by-step handbook for modern event management. This Essentials edition gives students contemporary lessons and insights that they can relate to. It brings theory to life through copious practical examples, illustrative diagrams and unique case studies demonstrating best practices and pitfalls.
Industry experts from across APAC’s event planning sector have contributed content to key contemporary topics including sustainability, risk management, project management and strategic alignment to client goals.
Features
- Currency and relevance – Updated APAC case studies, examples and insights from industry experts.
- Skills focused – Regardless of what type of event management you’re specialising in, this text will help you build key practitioner skills and pursue your career with confidence.
- Future Skills Guide – Unique to Wiley, our Future Skills guide provides expert and practical advice on career preparedness making you more future-ready.
Rob Harris
Leo Jago
Andrew Tatrai
Paul Jonson
Eamon D’Arcy
Chapter 2. Perspective on events
Chapter 3. Event impacts and legacies
Chapter 4. Conceptualising the event
Chapter 5. Strategic event planning
Chapter 6. Event project planning
Chapter 7. Event financial planning
Chapter 8. Human resources planning and events
Chapter 9. Marketing and sponsorship planning
Chapter 10. Event tourism planning
Chapter 11. Event risk management planning
Chapter 12. Sustainable event planning
Chapter 13. Legal considerations in event planning
Chapter 14. Event design and production
Chapter 15. Event evaluation and research
Textbook: 9780730369400
