Project Description

Allen Festival and Special Event Management Essentials
  • All prices in AUD
  • Fast and free shipping
  • Discounts automatically applied at checkout

Instructors: For more information on teaching with this text, click here.

Wiley Business Now –
Semester Plan

$19.95

AUD One-off payment
SAVE 28%

SUBSCRIBE NOW

This textbook is available in Wiley Business Now

Get affordable access to multiple prescribed resources, inclusive of extra learning tools like practice quizzes and media – while enjoying the convenience of everything in the one place on our easy-to-use Wiley Business Now online platform.

Make a saving and set yourself up for success when you subscribe for the semester!

  • 130 days access*
  • One-off payment
  • Full interactive eText
  • Practice quizzes and resources
  • Search, highlight and take notes

Learn more

Wiley Business Now –
Monthly

$6.95

AUD Auto-renew

SUBSCRIBE NOW

This textbook is available in Wiley Business Now

Get affordable access to multiple prescribed resources, inclusive of extra learning tools like practice quizzes and media – while enjoying the convenience of everything in the one place on our easy-to-use Wiley Business Now online platform. ​

Enjoy the simplicity and flexibility of month-to-month subscription with our 30-day plan

  • 30 days access*
  • Auto-renew payment
  • Full interactive eText
  • Practice quizzes and resources
  • Search, highlight and take notes

Learn more

Terms & Conditions

*Your access period starts from the day of your purchase​
*Save 28% off the cost of a traditional 4 month semester, compared to monthly subscription.
*Monthly access is ideal for students in shorter learning periods.

Interactive E-Text – Lifetime Access

$50

AUD RRP $62.50

Add to Cart

  • Full interactive digital eTextbook
  • Hosted on the VitalSource e-reader platform
  • Practice quizzes and interactive media
  • Search, highlight and take notes
  • 24/7 online access anytime, anywhere
  • Download within the year for lifetime offline access in the VitalSource platform
Printed Textbook

$74.65

AUD RRP $82.95
SAVE 10%

Add to Cart

  • Full colour printed textbook
  • Please note the eText is not included

Terms & Conditions

*Students purchasing from outside of Australia, New Zealand and Fiji can purchase through wiley.com

Festival & Special Event Management, Essentials Edition

,  ,  ,  ,  ,  

ISBN: 9780730369400

This book is being used at:

University of Technology Sydney, University of New South Wales, University of Queensland, University of South Australia, Western Sydney University

Allen’s Festival and Special Event Management, Essentials Edition serves as a concise yet comprehensive, step-by-step handbook for modern event management. This Essentials edition gives students contemporary lessons and insights that they can relate to. It brings theory to life through copious practical examples, illustrative diagrams and unique case studies demonstrating best practices and pitfalls.

Industry experts from across APAC’s event planning sector have contributed content to key contemporary topics including sustainability, risk management, project management and strategic alignment to client goals.

Features

  • Currency and relevance – Updated APAC case studies, examples and insights from industry experts.

  • Skills focused – Regardless of what type of event management you’re specialising in, this text will help you build key practitioner skills and pursue your career with confidence.

  • Future Skills Guide – Unique to Wiley, our Future Skills guide provides expert and practical advice on career preparedness making you more future-ready.

John Allen
Rob Harris
Leo Jago
Andrew Tatrai
Paul Jonson
Eamon D’Arcy

Chapter 1. An overview of the event field

Chapter 2. Perspective on events

Chapter 3. Event impacts and legacies

Chapter 4. Conceptualising the event

Chapter 5. Strategic event planning

Chapter 6. Event project planning

Chapter 7. Event financial planning

Chapter 8. Human resources planning and events

Chapter 9. Marketing and sponsorship planning

Chapter 10. Event tourism planning

Chapter 11. Event risk management planning

Chapter 12. Sustainable event planning

Chapter 13. Legal considerations in event planning

Chapter 14. Event design and production

Chapter 15. Event evaluation and research

As part of Wiley’s ongoing commitment to higher education, the Wiley Affordability Program is dedicated to providing you with premium Wiley learning resources at an affordable price. We believe that every student has a right to access quality resources, no matter what your budget. Now, we are even better equipped than before to do what we do best; help teachers teach and students learn.

E-Text: 9780730369370 
Textbook: 9780730369400  

Students love Wiley Direct!

"Purchasing textbooks couldn't have been simpler! Thanks!"

"I was very pleased with my experience ordering my
textbook, would highly recommend to other students."

- Maddy Conroy

- Louise Molluso

Macquarie University

Western Sydney University

"The ability to open my textbook on my phone and use the
'audio' / 'read' option was incredible"

"The subscription option was such a relief,
Now I can keep up in class without spending a fortune!"

- Zoe Hallahan

- Elise Powley

University of Melbourne

Australian National University

"The overall process was easy and simple to use and purchasing
the book was effortless."

"The Wiley Business Now subscription is such a great resource,
I'm so glad I signed up"

- Adrianna Grant

- Shamita Mahendran

University of the Sunshine Coast

RMIT University