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Entrepreneurship 1E John R Bessant
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Entrepreneurship, 1st Edition

,  

ISBN: 9781119221869

Successful entrepreneurship requires a specialised mix of innovation, drive, business acumen, and communication; an entrepreneur sees the potential and pitfalls in any idea, and understands the product, the market, and the business climate well enough to make smart decisions for the venture. This book is designed to go beyond the nuts and bolts of entrepreneurship and help students develop the critical foundation referred to as “entrepreneurial thinking.”

Organised to align with the typical flow of development, the text allows students to develop their own ideas alongside each lesson. Coverage of goals, opportunities, and resources includes detailed discussion of venture funding, financial resources, and the relationships needed to get an idea off of the ground; subsequent chapters include clear guidance on keeping the momentum going through product development, enterprise growth, value creation, and the evolution of the business model. Based on the latest research and providing a truly global perspective, this book gives students a comprehensive, real-world foundation in entrepreneurship today.

Features

  • Merges theory with practice to produce a real-world skill set and knowledge base.

  • Engages students with active, experiential learning and assessment.
  • Provides case examples, videos, critical reflection prompts, and other tools that promote immersion.

John R. Bessant
Joe Tidd

Chapter 1. Introduction to Entrepreneurship
Chapter 2. Social and Sustainable Entrepreneurship
Chapter 3. Entrepreneurial Creativity
Chapter 4. Searching for Opportunities
Chapter 5. Building the Case
Chapter 6. Raising Resources and Funding
Chapter 7. Building the Team
Chapter 8. Building and Working with Networks
Chapter 9. Developing New Products and Services
Chapter 10. Creating a New Venture
Chapter 11. Growing the Enterprise
Chapter 12. Building Resilient Business Models
Chapter 13. Learning to Manage Entrepreneurship

As part of Wiley’s ongoing commitment to higher education, the Wiley Affordability Program is dedicated to providing you with premium Wiley learning resources at an affordable price. We believe that every student has a right to access quality resources, no matter what your budget. Now, we are even better equipped than before to do what we do best; help teachers teach and students learn.

E-Text: 9781119221876
Textbook: 9781119221869

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