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Business Communication, 1st Edition ((formerly Communicating in the 21st Century) helps you build the communication skills needed to succeed in the workplace. It offers a concise and focused overview of key practices—from writing and presenting to engaging on social media. Complex ideas are made simple, with practical examples to support your understanding and application.
Features
- Communication skills coverage: Builds a strong foundation in essential soft skills, supporting development throughout your course and into your future career.
- Practical application scenarios: “What would you do?” activities encourage applying concepts to real-world situations, helping bridge theory and practice.
- Self-assessment features: “Assess yourself” boxes prompt reflection and self-evaluation, supporting continuous improvement.
- Annotated guides: Clear examples of both effective and ineffective communication help refine your skills with practical guidance.
Baden Eunson
1. Communication today
2. Document design and graphic communication
3. Doing and using research
4. Writing letters and emails
5. Reports and proposals
6. Online writing
7. Academic writing: the essay
8. Nonverbal communication
9. Interpersonal skills 1: emotional intelligence, self-talk and assertiveness and the cooperative principle
10. Interpersonal skills 2: listening, questioning and feedback, the Johari window and impression management
11. Oral communication
12. Argument: logic, persuasion and influence
13. Negotiation skills
14. Conflict management
15. Intercultural communication
16. Organisational communication
17. Public communication
18. Team communication
19. Communicating in meetings
20. Employment communication
Interactive eText: 9780730369622
Print Textbook: 9780730369646