Authors: Greg Elliott, Sharyn Rundle-Thiele, David Waller, Ingo Bentrott, Siobhan Hatton-Jones, Pete Jeans, Maria Massey
ISBN: 9780730382959
Marketing
Designed for first-year students, Elliott’s Marketing, 5th Edition offers students the perfect mix of marketing theory, strategy and practice. This comprehensive title contains an abundance of real-world insights, explanatory diagrams [...]