Masaaki (Mike) Kotabe

Authors: Masaaki (Mike) Kotabe

ISBN: 9781119667162

Marketing

Marketing 2020-05-25T23:25:42+00:00

Global Marketing Management, 8th Australia and New Zealand Edition combines academic rigour, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business [...]

Authors: Masaaki (Mike) Kotabe,  Al Marshall,  Sween Hoon Ang,  Kathleen Griffiths,  Ranjit Voola,  Robin Roberts,  Kristiaan Helsen

ISBN: 9781118362518

Marketing

In use at: La Trobe University

Marketing 2021-02-11T03:24:00+00:00

International Marketing, 4th Edition is the perfect text for those wishing to become an effective international marketing manager. This text will help you understand how social media, ethics and sustainability are [...]