Masaaki (Mike) Kotabe

Global Marketing Management, 8th Australia and New Zealand Edition

Authors:

ISBN: 9781119667162

Global Marketing Management, 8th Australia and New Zealand Edition combines academic rigour, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business [...]

International Marketing, 4th Asia-Pacific Edition

Authors: ,  ,  ,  ,  ,  ,  

ISBN: 9781118362518

In use at: ,

International Marketing, 4th Edition is the perfect text for those wishing to become an effective international marketing manager. This text will help you understand how social media, ethics and sustainability are [...]

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