Marketing, 4th Edition

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ISBN: 9780730363248, 9780730362999

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The 4th edition of Elliott's Marketing has been designed specifically keeping the first-year marketing student in mind, with complete coverage of all the key marketing concepts written in a way that [...]

University of Queensland MKTG1501: Foundations of Marketing (Custom Text)

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ISBN: 9781119924531


This custom text contains the specific material you’ll need for your MKTG1501 course at the University of Queensland. Features As part of Wiley's ongoing commitment to higher education, the [...]