Authors: Masaaki (Mike) Kotabe, Al Marshall, Sween Hoon Ang, Kathleen Griffiths, Ranjit Voola, Robin Roberts, Kristiaan Helsen
ISBN: 9781118362518
Marketing
In use at: CQU, Griffith University
International Marketing, 4th Edition is the perfect text for those wishing to become an effective international marketing manager. This text will help you understand how social media, ethics and sustainability are [...]