Designed for first-year students, Elliott’s Marketing, 5th Edition offers students the perfect mix of marketing theory, strategy and practice. This comprehensive title contains an abundance of real-world insights, explanatory diagrams [...]
The 4th edition of Elliott's Marketing has been designed specifically keeping the first-year marketing student in mind, with complete coverage of all the key marketing concepts written in a way that [...]
Marketing, 3rd Edition was designed with the first-year marketing student in mind and covers key marketing concepts in a style that is easy to follow and understand. Marketing, 3rd Edition [...]
Marketing, 2nd Edition was designed with the first-year marketing student in mind and covers key marketing concepts in a style that is easy to follow and understand. Marketing, 2nd Edition [...]
This custom e-text contains the specific material you’ll need for your BMA151 Principles of Marketing course at the University of Tasmania. Features As part of Wiley's ongoing commitment to [...]
This custom text contains the specific material you’ll need for your MKTG1501 course at the University of Queensland. Features As part of Wiley's ongoing commitment to higher education, the [...]
