Authors: Greg Elliott, Sharyn Rundle-Thiele, David Waller, Sandra Smith, Liz Eades, Ingo Bentrott
ISBN: 9780730363248, 9780730362999
Business, Popular, Marketing
In use at: University of Technology Sydney, Macquarie University, Griffith University, University of Wollongong, University of South Australia, University of Auckland, Monash University, Charles Sturt University
The 4th edition of Elliott's Marketing has been designed specifically keeping the first-year marketing student in mind, with complete coverage of all the key marketing concepts written in a way that [...]
