Authors: Greg Elliott, Sharyn Rundle-Thiele, David Waller, Sandra Smith, Liz Eades, Ingo Bentrott
ISBN: 9780730363248, 9780730362999
Business, Marketing, Popular
In use at: Monash University, University of Auckland, University of Wollongong, Griffith University, Macquarie University, University of Tasmania, University of Technology Sydney, Flinders University, Charles Sturt University
The 4th edition of Elliott's Marketing has been designed specifically keeping the first-year marketing student in mind, with complete coverage of all the key marketing concepts written in a way that [...]
