Authors: Greg Elliott, Sharyn Rundle-Thiele, David Waller, Ingo Bentrott, Siobhan Hatton-Jones, Pete Jeans
ISBN: 9780730382959
Marketing, New in 2021
In use at: Charles Sturt University, Curtin University, Monash University, University of Auckland, Victoria Uni Wellington, Macquarie University
Designed for first-year students, Elliott’s Marketing, 5th Edition offers students the perfect mix of marketing theory, strategy and practice. This comprehensive title contains an abundance of real-world insights, explanatory diagrams [...]