Marketing, 4th Edition

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ISBN: 9780730333739

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Marketing, 4th Edition has been designed specifically keeping the first-year marketing student in mind, with complete coverage of all the key marketing concepts written in a way that you will find [...]

Marketing, 3rd Edition

Authors: ,  ,  

ISBN: 9780730309178

Marketing, 3rd Edition was designed with the first-year marketing student in mind and covers key marketing concepts in a style that is easy to follow and understand. Marketing, 3rd Edition [...]

Advertising: Concept and Copy, 3rd Edition

Authors:

ISBN: 9780393733921, 9780393733860

Advertising: Concept and Copy, 3rd Edition from experienced author George Felton offers an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads-from what [...]

Marketing, 2nd Edition

Authors: ,  ,  

ISBN: 9781118389003

Marketing, 2nd Edition was designed with the first-year marketing student in mind and covers key marketing concepts in a style that is easy to follow and understand. Marketing, 2nd Edition [...]

Marketing Management: The Big Picture

Authors: ,  

ISBN: 9781118014554

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Marketing Management: The Big Picture allows you to understand strategic marketing in a big picture context. You will learn to think several moves ahead and anticipate how changes in one [...]

International Marketing, 4th Asia-Pacific Edition

Authors: ,  ,  ,  ,  ,  ,  

ISBN: 9781118362518

International Marketing, 4th Edition is the perfect text for those wishing to become an effective international marketing manager. This text will help you understand how social media, ethics and sustainability are [...]

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