Marketing

Marketing, 3rd Edition

Authors: Greg Elliott, Sharyn Rundle-Thiele, David Waller

ISBN: 9780730309178

Marketing, 3rd Edition was designed with the first-year marketing student in mind and covers key marketing concepts in a style that is easy to follow and understand. Marketing, 3rd Edition [...]

Marketing, 2nd Edition

Authors: Greg Elliott, Sharyn Rundle-Thiele, David Waller

ISBN: 9781118389003

Marketing, 2nd Edition was designed with the first-year marketing student in mind and covers key marketing concepts in a style that is easy to follow and understand. Marketing, 2nd Edition [...]

Marketing Management: The Big Picture

Authors: Christie L. Nordhielm, Marta Dapena-Baron

ISBN: 9781118014554

,

Marketing Management: The Big Picture allows you to understand strategic marketing in a big picture context. You will learn to think several moves ahead and anticipate how changes in one [...]

International Marketing, 4th Asia-Pacific Edition

Authors: Masaaki (Mike) Kotabe, Al Marshall, Sween Hoon Ang, Kathleen Griffiths, Ranjit Voola, Robin Roberts, Kristiaan Helsen

ISBN: 9781118362518

International Marketing, 4th Edition, is the perfect text for those wishing to become an effective international marketing manager. This text will help you understand how social media, ethics and sustainability [...]

Live Chat