Kathleen Griffiths

International Marketing, 4th Asia-Pacific Edition

Authors: Masaaki (Mike) Kotabe, Al Marshall, Sween Hoon Ang, Kathleen Griffiths, Ranjit Voola, Robin Roberts, Kristiaan Helsen

ISBN: 9781118362518

International Marketing, 4th Edition is the perfect text for those wishing to become an effective international marketing manager. This text will help you understand how social media, ethics and sustainability are [...]

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